← Meet the team
Nyle Bayer, AIF®, ARPC, Chief Executive Officer at Up Capital Management

Nyle Bayer, AIF®, ARPC

Chief Executive Officer

Nyle Bayer believes money is a tool for building a life of purpose, and that the real job of a wealth manager is to help you use it that way. As Chief Executive Officer of Up Capital Management, he leads the second generation of a family firm, carrying forward the fee-only fiduciary standard the practice was built on, which means the advice you get at Up answers to you and no one else.

Nyle started his career at Up as an investment advisor, then spent more than a decade in executive leadership roles across wealth management, asset management and wealthtech. Seeing the industry from every side gave him a clear view of what clients actually need, a real plan, a real relationship, and a firm built to serve them for decades.

He holds the Accredited Investment Fiduciary (AIF®) and Accredited Retirement Plan Consultant (ARPC) designations. Nyle lives in the Sierra foothills with his wife and three kids. In his spare time you can find him on the baseball field or on the hiking trails.

Writing by Nyle

Articles by Nyle

Recent writing

All published articles by Nyle Bayer, newest first.

Markets and Economy

A Look Back At 2023 And Forward To 2024

It’s officially the part of the new year where you are no longer allowed to tell people “Happy New Year!” but we’ve barely eclipsed the first half of January. The paint is still drying on 2023 but that’s old news. In the

6 min read

Work with the people who built it.

You work directly with the people making the decisions about your plan.

See if you're a fit