The Up difference
Your whole financial life, finally in one place.
Your accounts on one side, your goals on the other, coordinated through one team of actual humans.
Retirement
Vanguard 401(k)
Pre-tax
Investments
Schwab Brokerage
Taxable
RSU Schedule
Equity comp
Assets
Chase Checking
Cash
Rental Property
Real estate
Up Capital
Good morning, Sarah
Net worth
$3.1M
↑ 9.2% YTD
Tax saved
$18.4k
This year
Retirement success
87%
Your Wealth Score
GrowingNext moves
Equity compensation tax planning
65%Write your 10-year future in one paragraph
30%Take one concrete legacy action this quarter
10%Retirement
Retire at 62
72%11 yrs away
Family
Kids' college
58%6 yrs away
Second home
41%4 yrs away
Legacy
Estate plan
90%Ongoing
“Go confidently in the direction of your dreams. Live the life you’ve imagined.”
Henry David Thoreau
Thoreau went to Walden Pond to live intentionally, and his lesson is simple: we must go. The arrow of time is moving. Life will not wait.
The question is not whether we move. It is how. We must go with confidence, forged through clarity, vision, discernment, and self-trust.
The direction is always up, always forward. It is in this direction, carried with intention, that we arrive at the life we’ve imagined, perhaps even better than we imagined.
That’s the work we do at Up Capital.
More about usWhat we do
Four disciplines, one team, one plan.
01
Financial Planning
A working model of where your money is today and where it can take you, updated as your life changes.
02
Investment Management
Actively managed portfolios designed around your plan and structured for tax efficiency.
03
Tax Planning
Built into your strategy year-round. The decisions that compound over a lifetime.
04
Estate Planning
Documents prepared by our estate planning partners and managed by us, coordinated with your plan.
What’s included
Everything you need,
nothing you don’t.
Four disciplines, one team. Each one is fully integrated, so nothing falls through the cracks between your advisor, your accountant, and your attorney.
Select a discipline to explore what’s included
Not all services provided are listed.
Most firms vs Up Capital
The full picture changes everything.
Most firms do one or two of these well and refer the rest out.
Most firms
Up Capital
See what this looks like for your household with our fee calculator, or read more about how we’re paid.
How it works
What your first year looks like.
Most clients tell us the first twelve months feel like finally having a plan, not just a portfolio.
Day 0
Become a client
One conversation, one decision. No pressure, no timeline.
Month 1
Get organized
We take inventory of everything: accounts, plans, gaps, and goals.
Month 3
Your plan
A financial plan built around your life, not a template.
Month 12
Your partner
You know us, we know you. The real work begins here.
Who we work with
For those who have earned what comes next.
Typically pre-retirees and retirees with $1M or more in investable assets and the kind of complexity that goes beyond a simple portfolio.
- You have accounts spread across multiple places.
- A tax situation that has outgrown a basic return.
- An estate plan that hasn't been touched in a decade.
Assets under management
$200M+
Founded in Roseville, California
2012
Family owned, no outside affiliations
100%
Years serving our community
10+
Who we are
Independent, fee-only, fiduciary. Since 2012.
Up Capital Management was established in Roseville, California and registered as an independent RIA in 2012. We manage over $200 million for families and business owners, with no broker-dealer affiliations or conflicts of interest.
What we’re thinking about
