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Financial advisor in San Francisco, California.

Up Capital Management is an independent, fee-only fiduciary wealth management firm serving San Francisco and the surrounding San Francisco County. We coordinate financial planning, investment management, tax planning, and estate planning under one roof, so nothing falls through the cracks between your advisor, your accountant, and your attorney.

San Francisco is the financial and cultural heart of the Bay Area, home to executives, founders, professionals, and investors across every industry. We help San Francisco households coordinate equity compensation, concentrated stock, and the tax and estate decisions that come with building wealth in the city.

Who we work with in San Francisco

For those who have earned what comes next.

San Francisco executives, founders, and professionals with equity compensation and complex, high-income tax situations.

Typically pre-retirees and retirees with $1M or more in investable assets and the kind of complexity that goes beyond a simple portfolio.

What we do

Four disciplines, one team, one plan.

01

Financial Planning

A working model of where your money is today and where it can take you.

02

Investment Management

Actively managed portfolios designed around your plan and structured for tax efficiency.

03

Tax Planning

Built into your strategy year-round — the decisions that compound over a lifetime.

04

Estate Planning

Documents prepared and reviewed by qualified attorneys, coordinated with your plan.

Explore our services

How we work with San Francisco clients

We serve San Francisco families across San Franciscoby video and phone, with in-person visits when they make sense. Our CEO, Nyle Bayer, grew up in the Bay Area, so we know the region — and the equity-heavy, tax-complex wealth that comes with it — well.

Talk to a San Francisco fiduciary advisor.

The first conversation is short, no obligation, and oriented toward fit.

See if you're a fit