Financial advisor in Granite Bay, California.

Up Capital Management is an independent, fee-only fiduciary wealth management firm serving Granite Bay and the surrounding Placer County. We coordinate financial planning, investment management, tax planning, and estate planning under one roof, so nothing falls through the cracks between your advisor, your accountant, and your attorney.

Granite Bay is one of the region’s most affluent communities, tucked along the south shore of Folsom Lake. The households we work with here often carry the kind of complexity that comes with significant assets — concentrated stock positions, business interests, and estate plans that need to keep pace with the wealth they’re built around.

Who we work with in Granite Bay

For those who have earned what comes next.

Granite Bay households with concentrated positions, business interests, and estates that need coordinated, tax-aware planning.

Typically pre-retirees and retirees with $1M or more in investable assets and the kind of complexity that goes beyond a simple portfolio.

What we do

Four disciplines, one team, one plan.

Financial Planning

A working model of where your money is today and where it can take you.

Investment Management

Actively managed portfolios designed around your plan and structured for tax efficiency.

Tax Planning

Built into your strategy year-round — the decisions that compound over a lifetime.

Estate Planning

Documents prepared and reviewed by qualified attorneys, coordinated with your plan.

Explore our services

How we work with Granite Bay clients

Because we’re headquartered nearby in Roseville, Granite Bay clients often meet with us in person — and we’re available by video and phone whenever that’s easier. That kind of local accountability is something national platforms cannot offer.