Financial advisor in Cupertino, California.

Up Capital Management is an independent, fee-only fiduciary wealth management firm serving Cupertino and the surrounding Santa Clara County. We coordinate financial planning, investment management, tax planning, and estate planning under one roof, so nothing falls through the cracks between your advisor, your accountant, and your attorney.

Cupertino is home to Apple and one of the most sought-after communities in Silicon Valley. The households we work with here often hold significant concentrated stock and face the tax and estate decisions that come with substantial equity wealth.

Who we work with in Cupertino

For those who have earned what comes next.

Cupertino professionals and executives with concentrated company stock and complex tax and estate needs.

Typically pre-retirees and retirees with $1M or more in investable assets and the kind of complexity that goes beyond a simple portfolio.

What we do

Four disciplines, one team, one plan.

Financial Planning

A working model of where your money is today and where it can take you.

Investment Management

Actively managed portfolios designed around your plan and structured for tax efficiency.

Tax Planning

Built into your strategy year-round — the decisions that compound over a lifetime.

Estate Planning

Documents prepared and reviewed by qualified attorneys, coordinated with your plan.

Explore our services

How we work with Cupertino clients

We serve Cupertino families across Silicon Valleyby video and phone, with in-person visits when they make sense. Our CEO, Nyle Bayer, grew up in the Bay Area, so we know the region — and the equity-heavy, tax-complex wealth that comes with it — well.